Website Privacy Policy

This Website Privacy Policy explains how [PRACTICE LEGAL NAME / DBA] collects, uses, discloses, and protects information obtained through its public website. Clinical records and protected health information maintained by the practice are governed by the Notice of Privacy Practices and applicable health-information law.

Information Covered by This Policy

This policy applies to information collected through the public website, including contact forms, appointment requests, newsletter or event sign-ups, website analytics, cookies, and similar technologies. It does not replace notices or consents presented through a secure patient portal, electronic health record, telehealth platform, payment portal, or other third-party service.

Information We May Collect

• Information you provide: name, contact information, appointment preferences, messages, and other information submitted through website forms.
• Technical information: IP address, browser and device information, pages viewed, referring pages, approximate location derived from IP address, and interaction information.
• Cookie and analytics information: information collected through cookies, pixels, tags, local storage, and similar technologies as described in the Cookie and Tracking Technologies Notice.

How We Use Information

• Respond to inquiries and appointment requests.
• Operate, secure, maintain, and improve the website and services.
• Communicate about services, patient education, and practice information.
• Measure website performance and understand how visitors use the site.
• Comply with legal obligations, prevent fraud, and protect patients, staff, and the public.

How Information May Be Shared

Information may be shared with service providers that support website hosting, security, communications, analytics, scheduling, payment processing, or other functions; with professional advisers; in a business transfer; or when required or permitted by law. Service providers are expected to use information only for authorized purposes and to protect it appropriately.

Health Information and Tracking Technologies

The practice seeks to limit the collection and disclosure of sensitive health information through public website tracking technologies. Advertising or analytics tools should not be used on authenticated patient portals, intake forms, or pages that reveal a patient’s diagnosis, treatment, or appointment details unless specifically reviewed and lawfully configured.

Analytics technologies: [ANALYTICS PROVIDERS]

Advertising technologies: [ADVERTISING PROVIDERS]

Your Privacy Choices and Rights

Depending on where you live and the law that applies, you may have rights to request access, correction, deletion, or a copy of certain personal information; to opt out of certain targeted advertising, sale, or sharing; to limit certain uses of sensitive information; and to appeal a denied request. These rights are subject to exceptions, including exceptions for information governed by HIPAA or other health-information laws.

We do not sell medical records or protected health information. Some state laws define certain analytics or advertising disclosures broadly as a “sale,” “sharing,” or targeted advertising even when no money is exchanged. Where required, applicable opt-out rights will be honored.

Security and Retention

We use reasonable administrative, technical, and physical safeguards appropriate to the nature of the information. No website or transmission method can be guaranteed completely secure. Information is retained for as long as reasonably necessary for the purposes described, legal requirements, dispute resolution, and security.

Children

The public website is not directed to children under 13. A parent or legal representative should contact the practice directly when seeking services for a minor. The practice does not knowingly collect information from a child under 13 through the public website without appropriate authorization.

Third-Party Services and Links

The website may link to or embed services operated by third parties. Their privacy practices are governed by their own notices. Review those notices before submitting information.

State-Specific Rights

Additional rights or disclosures may apply under state law. A state-specific addendum is available from the practice upon request.

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